Aim to Lose Half Your Leads Based on Price Hint: If 50% of people aren't saying "no" to you based on price, you're too cheap. Also, practice saying "no", and learn to celebrate it as part of your new being/brand. If you play poker, you may know what I'm talking about. I fi...

Never sell yourself short - always make sure your clients appreciate what they're buying. Price your services appropriately in line with your competitors. ...