Branding

Un branding puternic inseamna mai mult decat un logo

Good job Mihaita si Jimmy! La mai multe proiecte baieti!!!!!!!!!!...

Citeşte mai mult...

21December2010 Written by Jimmy Categorie: Branding

0 comments

Corporate Branding Goes Rogue

I remember as the brand management director for Lucent Technologies we worked hard to maintain a flexible yet consistent brand identity. The work from Landor won just about every creative branding award there was and the brand management team won the APQC Best-in-Class award. In…...

Citeşte mai mult...

06April2010 Written by Tom Categorie: Branding

0 comments

Telling a story on the label

Here's a $20 bottle of soap. Functionally identical to a $3 bottle, so what's the $17 for? Let's assume the people buying it aren't stupid. What are they paying $17 for? A story. A feeling. A souvenir of a shopping expedition or perhaps just a…...

Citeşte mai mult...

02April2010 Written by Tom Categorie: Branding

0 comments

Re-Branding Corporate Identity

Periodically, companies embark upon refurbishing their brand image or re-branding their corporate identity with the help of reputed branding firms. While these branding firms will do their job, you must also be in the know of some essential factors related to this exercise:1: You must…...

Citeşte mai mult...

12February2010 Written by Jimmy Categorie: Branding

0 comments

Design si branding pentru website-ul companiei

Designul sau redesignul website-ului companiei este un pas important in imbunatatirea campaniei Dvs. de marketing. Este importanta si planificarea in avans si implicarea principalilor factori de decizie in stabilirea viziunii si directiei website-ului companiei Dvs catre exact ce anume va doriti sa ...

Citeşte mai mult...

12February2010 Written by Alex Categorie: Branding

0 comments

Corporate Branding is not a middle-management activity.

Branding the Corporation needs top management involvement big time!Corporate brand is executive responsibility.When it comes to branding the company, direct access to the CEO and other senior staff members is essential. After all, they are the folks who set the direction, determine the values, visio...

Citeşte mai mult...

05February2010 Written by Jimmy Categorie: Branding

0 comments